Telenet Play Sports.

FIRST THERE WAS FOOTBALL

The partnership with Telenet Play Sports and Fan Arena started with the Belgian Pro League. Play Sports is the rights holder so you can watch all matches live on their channels.

As true sports fans ourselves, we were fed up with what other fantasy games had to offer. In those games you don’t have an incentive to keep on playing, people with a bad start drop out quickly and everyone has the same team after a while.

We’ve created a new fantasy experience based on the live draft principle and we combined it with a promotion and relegation system. Everyone has a unique team, people can redeem themselves and have something to play for. It’s a great example of how to use the Hook model to create a habit forming product.

… AND THEN CYCLOCROSS

The next year, season 2017-2018, the fantasy game for the Belgian football competition was continued. In the meantime Telenet became the main sponsor of the Superprestige Cyclocross and the World Cup Cyclocross.

The logical step was to create the fastest fantasy cyclocross game ever!

We went for a budget based game, but in which the player transfer values fluctuate based on performance and popularity. Thanks to this addition we can serve both beginners and experts who really want to dig deep.

NEW IN 2018: FANTASY PRO LEAGUE

The 2018-2019 Belgian football season was the birth of Fantasy Pro League. This budget based fantasy football game is comparable to the widely successful Fantasy Premier League in England.

The concept is very easy: spend 100 million on 15 Pro League players. Each manager has 4 boosters (Triple Captain, Bench Boost, Wildcard and One Day Fly)  to increase his points during the season. The best manager wins a lifelong free Play Sports!

Play Sports dedicated their social media accounts to promote the game leading up the official start. Professional footballers like Jelle Van Damme and Brecht Dejaegere made a video calling up fans to select them for their squad. Celebrities and (former-) footballers Steven Defour, Rik Verheye, Gilles De Coster, Geert De Vlieger and Karl Vannieuwkerke put together their own fantasy team.