Fantasy sports are a powerful tool for data enrichment. At DPG Media Netherlands, fantasy games are being used to enhance CRM profiles with valuable information such as date of birth, country, and postal code.
When users log in to a fantasy game for the very first time (whether it’s the Giro, Tour, or Vuelta fantasy cycling) they are prompted with a screen asking them to confirm and update their details. Date of birth is required to ensure compliance, since only users aged 16 and above can participate.
The impact has been impressive. During the Tour game alone, thousands of user profiles were successfully enriched in this way. This data opens the door to smarter personalization, better audience segmentation, and ultimately more effective marketing.
On top of that, players are given the option to opt in for cycling fantasy game updates. These emails typically include stage announcements, relevant content, and timely reminders ahead of each game’s start, driving both engagement and retention. Fully GDPR-proof.
