This summer, the Tour de France captured the attention of cycling fans across the Benelux. At the same time, we introduced four brand-new fantasy cycling games, each created for a major media partner and designed to engage their unique audience.
And we didn’t just win. We dominated.
For the 2025 Tour de France, we launched four completely unique fantasy cycling games. Each one was built for a different media giant. Each one spoke to a different audience. Together, they covered every corner of Flanders, Wallonia, and the Netherlands.
Four Games. Four Audiences. Four Distinct Identities
🇧🇪 VRT Sporza Tourmanager
Built for Flanders’ most passionate cycling fans, this game captured the region’s deep love for the sport with a competitive twist.
🇧🇪 RTBF On Connaît nos Classiques
Created for the Walloon peloton, this game spoke directly to French-speaking Belgium and celebrated its rich cycling traditions.
🇳🇱 AD Tourspel
A nationwide showdown across the Netherlands, boosted even further through all AD’s regional titles for maximum reach.
🇧🇪 HLN Gouden Tour
Because one Flemish giant wasn’t enough, this second heavyweight title brought even more fans into the competition.
One Mission: Total Coverage.
Each game had its own rules, audience, design, and personality. Every detail was crafted to fit the brand and culture of its partner media outlet. From scoring systems to user experience, no two games were alike. But they all had one thing in common: we built them.
Four distinct audiences. Four unique brands, rules, and game flows. One shared goal: engaging fans at scale. When it came to fantasy cycling in the Benelux this summer, there was no competition. We built them all.
Benelux: dominated. ✅
Get in touch with us to discover how we can help you engage your audience with an innovative game experience!
