In the dynamic world of sports betting, operators are continually exploring innovative strategies to attract and retain customers. One such strategy gaining significant traction is the integration of free-to-play (F2P) fantasy sports games. These games not only enhance user engagement but also offer substantial business advantages.
Why Offer Free-to-Play Games?
- Increase Audience: Attract a broader range of users, including those who have never bet before.
- Reach Hesitant Users: Engage people who are hesitant to try real-money betting by offering a risk-free experience.
- Circumvent Local Betting Laws: Provide engagement opportunities in markets where direct betting advertising is restricted.
- Brand Awareness & Loyalty: Strengthen brand presence through interactive, entertaining content.
Expanding Audience Reach
F2P fantasy sports serve as an accessible entry point for a diverse audience, including individuals who may be hesitant to engage in traditional betting. By offering a risk-free environment, operators can attract new users and gradually introduce them to real-money betting options. This approach effectively broadens the customer base and fosters a more inclusive community.
For Whom?
- Give Everyone Access: Open the experience to both bettors and non-bettors.
- Reward Existing Bettors: Provide exclusive access to F2P games as a loyalty incentive.
Enhancing Customer Engagement
The interactive nature of fantasy sports requires users to actively participate by managing teams and making strategic decisions. This ongoing involvement increases platform visitation frequency and duration, leading to higher engagement levels. Features such as leaderboards, private leagues, and rewards further enrich the user experience, promoting a sense of community and competition.
Types of Free-to-Play Games
- Fantasy Sports: Traditional team management games based on real-life performances.
- Predictors: Users forecast match results, individual performances, and other game-related outcomes.
- Hybrid of 1X2 Betting and Fantasy Sports: A combination of betting markets and fantasy elements, such as the Circus Sports case.
- And More: such as Higher/Lower, Streaks and Quizzes.
Case Studies: Successful Implementations
Circus Sports Betting’s ‘Circus Challenge’
In collaboration with Fan Arena, Circus Sports Betting launched the ‘Circus Challenge,’ a football prediction game that combines elements of fantasy sports with match outcome predictions. Players predict match results and select a favorite attacker whose real-life performance boosts their scores. Features like the X2 booster and private leagues add layers of strategy and social interaction.
The game has successfully engaged existing bettors and attracted new participants, demonstrating the potential of F2P games to enhance user engagement and expand the customer base.
OlyBet’s Free-to-Play Offerings
OlyBet has introduced a variety of F2P games, including ‘BingOly,’ ‘OlyPicks,’ and ‘OlyStreak.’ These games offer users the opportunity to participate without financial risk, with the potential to win real money, free bets, and other rewards. By providing diverse gaming options, OlyBet caters to a wide range of preferences, enhancing user satisfaction and loyalty.
Conclusion
Integrating free-to-play fantasy sports games into betting platforms presents a compelling business case. These games not only attract a broader audience and boost customer engagement but also create new revenue streams and strengthen brand loyalty. As demonstrated by industry examples, adopting F2P fantasy sports can be a strategic move that positions betting operators for sustained growth in a competitive market.
