SPORZA

The Flemish public-service broadcaster VRT broadcasts all the sports programs on its channels under the Sporza monniker.

Sporza has the tv rights to major sporting events, including the World Cup, the Tour de France, the cycling classics, the Olympic Games and the tennis Grand Slams. Sporza.be is the leading sports site in Belgium.

www.sporza.be

PROJECT

Sporza knows Fantasy Sports is a proven method to engage with their users. It’s also just pure fun and the team wanted to offer a game during the biggest sporting event of the year.

Fan Arena made an online fantasy game for the World Cup in which a football fan has to pick 11 players within a budget of 300 million euros.

SERVICES

+ Fantasy sports game
+ Game guide
+ Chat support

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10.000 users in first 24 hours

The Sporza WK Manager was off to a great start. In less than 24 hours the fantasy game attracted more than 10K users. The game was launched on a Friday afternoon, which makes it even more impressive.

The great boost in user acquisition was fueled by the interplay between product and marketing. Fan Arena added mini competitions to the game. People invited their friends, family and colleagues to battle it out in a private league.

Another important contributor was the great use of their reach by Sporza.

BACKED BY SPORZA ANALYSTS

Sporza published a couple of news posts promoting the game and it was not afraid of putting them on the front page. Needles to say, these front page articles had a big impact in driving people to the game.

Aster Nzeyimana, one of the TV presenters, made a video about his team and why he picked certain players. Fan Arena made a Game Guide, a downloadable pdf, with an overview of all the players, their value and expected set piece takers.

HOW DID IT WORK EXACTLY?

In the Sporza WK Manager users had to pick a team of 11 players and stay within a budget of 300 million euros. The Sporza analysts gave each football player a value, ranking players like Messi, Ronaldo and Neymar at the top of the list.

Fans then earned points based on the performances of their players in real life. People who picked Ronaldo immediately scored big because of his sensational hattrick against Spain. Next to this, we added some cool features like picking a coach for bonus points and transferring two players each gameweek (people could save up their transfers for later).

Show me why fantasy sports is a vital part of my fan engagement strategy