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Leverage Fantasy Sports to Gather Valuable Fan Insights

A fantasy sports game provides fans with a powerful incentive to visit your app or website regularly.

But what information can you ask during registration?

Let’s take a look at how a client, the Pro League, handles this. They’re currently using Unidy as their single sign-on solution.

They ask for the date of birth to ensure that individuals under 18 do not receive alcohol advertisements.

The combination of date of birth and postal code provides deeper insights into the football fan and their interests. For example, fantasy players are typically younger than the average Belgian football fan.

The favorite club (from the Jupiler Pro League, Challenger Pro League, and Lotto Super League) is, of course, an important factor for further personalization. Additionally, this data can be shared with the clubs.

The favorite club is also used in the Fantasy Pro League to automatically place the fan in the leaderboard of their chosen club.

New this season is the question about the “followed club(s).” A football fan’s interest often extends beyond just one club!

Explore the game now at fantasy.proleague.be

Available in 🇳🇱 Dutch, 🇫🇷 French and 🏴󠁧󠁢󠁥󠁮󠁧󠁿 English.

Interested in launching your own fantasy sports platform just like Fantasy Pro League? Contact us or send a DM via LinkedIn.

Game-Changing Fantasy Sports, Tailored Just for You