Fantasy sports games are inherently social. Sports Geek argues that the boom of fantasy sports online can be seen as the first wave of social media. Publishers with a fantasy…
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”We aren’t losing fans, we are fighting short attention spans. A fan's viewing habits are changing, almost half of the 18-to 24-year old’s video viewing shifted from traditional TV to...
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This is the second interview in our Master Series in which thought leaders from around the globe voice their insights and opinions about digital fan engagement. Previous: Kenneth Cortsen on fan engagement, fantasy…
Sports fans have seen their heroes making the most beautiful goals and breaking records on the screen for years. The love for the sport and associated content has not changed…
This is the first interview in our Master Series in which thought leaders from around the globe voice their insights and opinions about digital fan engagement. Kenneth Cortsen is a…
On the 7th of May 2018 European industry professionals and executives gathered to discuss the role of data, analytics and technology innovation in the European and global sports industry. These are Luuk…
Chatbots are one of the most promising digital marketing channels. They combine social, mobile and instant messaging power to reach sports-minded audiences. Not to mention the impressive open rates (10x…
La Permanence (LaP) uses the Fan Arena platform to create the interactive cycling guide. Cycling fans can now check in and discover La Permanence cycling spots home country and abroad….
