Research by Ipsos for the Fantasy Sports Trade Association concludes that 79% of US fantasy sports players say they will likely participate in sports betting. There is a clear crossover between fantasy sports and betting.
In May the US Supreme Court cleared the way for states to legalize sports betting. According to the Ipsos study, 89% of fantasy sports players say they support legalized sports betting. Roughly 90% of them will continue playing fantasy sports when sports gambling becomes legal.
A very interesting conclusion of the report is that “crossover players” are spending more on their fantasy sports teams and are betting more money than the average sports bettor. A “crossover player” is someone who plays fantasy sports and wagers on sports. The people in this segment are also willing to spend money on sports-related subscriptions.
The value of fantasy sports companies will rise significantly in the US because betting companies will be come knocking at the door in search for new customers.