Scorrd and Fan Arena created the first fantasy hockey game ever.
The 2018 World Cup in India was the perfect opportunity to engage the current Scorrd fans and acquire new hockey enthusiasts.
Australian stick manufacturer Gryphon was eager to partner up.
Scorrd Fantasy League
The Scorrd Fantasy League was based on the Hockey World Cup, hosted by the International Hockey Federation in India (Bhubaneswar) from November 28th until December 16th.
Fans were able to pick their personal dream team of 11 hockey stars. Everyone had a budget of $100M to spend. The experts at Scorrd gave each player a fictitious value to trigger fans to really think about their team. You could either go for the expected high-performers, combined with some lesser known names. Or you’d have to balance your team with allrounders.
The scoring criteria included: type of goal (field goal, pc goal, stroke goal), team result, cards, goals against and others.
Combined forces on social
Scorrd and Gryphon used their social reach on Instagram and Facebook to promote the Scorrd Fantasy League. Fan Arena gave advice on how to promote a fantasy game and provided data and visuals, such as MVPs of the Match, Team of the Round, Transfer Tips and others.
Gryphon ambassadors and hockey internationals Jake Whetton (Australia), Nicolas De Kerpel (Belgium) and Mattias Rey (Argentina) actively encouraged fans to sign up and create a team. Scorrd ambassadors Thomas Briels (Belgium) and David Harte (Ireland) did the same. Even the national hockey federations of participating teams retweeted and shared the fantasy content.
Partnership continues with a game for the EHL and the EuroHockey Championships
After a successful first fantasy hockey game for the World Cup, Scorrd decided to continue offering fantasy games on their platform.
The second game was developed for the Euro Hockey League, the biggest European club tournament, comparable to the Champions League in football. Fan Arena introduced fan voting to let fans vote on the best players after a match. The voting results were used to determine which 3 players receive fantasy bonus points. Read more: Start building your Scorrd EHL Fantasy League team
Scorrd organised a third game for the EuroHockey Championships in Antwerp, for both the men’s and women’s tournament. Fan Arena added a switch to easily toggle between your men’s and women’s fantasy team. The user interface was improved by adding a better mobile menu, a player detail popup with a their fantasy points breakdown, and an upgraded stats page to research players more conveniently.
Scorrd partnered up with hockey brands Osaka, Thurso, Korok, Ritual and Gryphon. During the fantasy team creation, each fan was asked to pick their favourite brand. Based on their preference, fans were automatically added to a sponsored mini competition to win extra prizes and the logo of the brand was added on the field boarding of their fantasy lineup. The hockey players who are sponsored by these 5 brands, were highlighted by adding the logo next to each of them. Belgian beer brand Duvel and design furniture manufacturer Ethnicraft were two non-hockey related sponsors of the Scorrd Fantasy League. Read more: Fan Arena and Scorrd offer an #equallyamazing fantasy game for the EuroHockey Championships
We are extremely happy with the Scorrd Fantasy League. The quality of the game is fantastic and the fan engagement has been great. The work ethic of the Fan Arena team is exceptional. We’ve been improving aspects of the game everyday, based on user feedback and suggestions. All these tweaks and implementations have been integrated so quickly and efficiently.Oriol PeremiquelCo-founder of Scorrd