FFF

Het Laatste Nieuws is the biggest Belgian newspaper and HLN.be is one of the most visited Belgian news websites.

The populist daily newspaper is known for its elaborate sports section, both offline and online.

HLN is part of DPG Media (formerly known as De Persgroep), a media and publishing company owning media assets in 🇧🇪 Belgium, 🇳🇱 the Netherlands and 🇩🇰 Denmark.

 

FFF Manager - Client
www.fffmanager.nl

PROJECT

Het Laatste Nieuws was the first organiser of fantasy sports in Belgium. In last decade they transformed their fantasy sports games from paper to digital. The various games (football, cycling) are called “The Golden Games” and people can win cash money and other prizes.

Fan Arena stepped up to the plate to redesign the digital experience by introducing new games to the series: The Golden Giro, The Golden Vuelta and The Golden League.

In 2018 Fan Arena developed all 8 Golden Games. And the partnership continues in 2019.

PRODUCTS

+ Fantasy Game

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START IN LA BELLA ITALIA

Each year thousands of cycling and football fans play The Gouden Tour and The Gouden 11, but the series needed a breath of fresh air. In 2017 De Persgroep decided to add two fantasy games to the Golden Games family, made with newest technologies by Fan Arena. The Golden Giro and the Golden Vuelta were launched as standalone responsive web applications. Both having similar rules (budget fantasy) and available to play anywhere by anyone. Fan Arena was able to set up the games in record time thanks to its fantasy sports software.

Gouden Vuelta banner
Gouden Spelen platform of fantasy games overview

8 FANTASY GAMES IN 2018

The following year De Persgroep signed a partnership deal with Fan Arena to let it develop and manage all of their fantasy games. By offering 8 games (cycling classics, Giro, Vuelta, Tour, World Cup, Belgian football, Champions League and cyclocross) De Persgroep can engage fantasy players year-round and have a steady revenue stream. Fan Arena put all the games on one fantasy sports platform to offer a more engaging and consistent experience to the end user.

Show me why fantasy sports is a vital part of my fan engagement strategy